Design agency One Rise East has created a set of 26 coins to represent an A to Z of modern-day Britain, as an alternative to the collection released by the Royal Mint.
Actor Danny Dyer represents the letter D
The Royal Mint's 26 coins run through the alphabet, with subjects including cricket, tea, double-decker buses and zebra crossings.
Looking at this collection, Watters and his team asked: "Who is this quintessential for""
This helped them come with a series of alternatives. They chose EastEnders actor Danny Dyer for D, documentary filmmaker Louis Theroux for L, a Yorkshire pudding for Y and singer David Bowie's alter ego, Ziggy Stardust, for Z. London's underground transport system represents the letter U
One Rise East chose to use the British Gill Sans Regular font for its "legibility and culturally relevancy".
They then created the Not My Money campaign ? a "tongue-in-cheek protest" ? to showcase the project. It consists of a series of posters that highlight the agency's lack of enthusiasm for the original coin design.
The studio hopes the redesign will change the minds of those who consider the Royal Mint coins to be an authentic representation of the UK.
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