The Ontario Association of Architects (OAA) unveiled its new Leo Burnett Canada designed logo and new website during a special online launch.
The logo shows the Ontario Association of Architects as a place to bridge communities. The central circle, which doubles as an O for ?Ontario,? is representative of the community and inclusivity of the membership, the outer pieces framing this circle are representative of the architect?s space, and create two A?s?a nod to ?Association? and the two member types: architects and architectural technologists (Lic.Tech.OAA).
The predominant brand colours are black and white for their contrast and clarity of information, along with an array of greys. Accessibility was key for the primary typeface, Akkurat?a grotesque sans-serif typeface created by Swiss designer Laurenz Brunner and released through the Lineto type foundry. ?We are thrilled to have worked in partnership with the OAA to develop a timeless new identity?an identity that ultimately distilled down to fundamental shapes representing space and community,? says Lisa Greenberg, CCO of Leo Burnett Canada. ?It?s an identity that can last a lifetime, just like structures and buildings.?
The OAA also released a new website and design experience in collaboration with Enginess.io and Sputnik Design Partners. The organization re-envisioned its decade-old site to meet accessibility standards, provide clear information for both members and the public, improve transparency, and offer responsive...