Zürich-based architecture studio OOS has covered the front of the Swiss Pavilion at Dubai Expo 2020 with a giant mirror.
Set alongside a giant red carpet, the pavilion is named Reflections and aims to make visitors think about the image of Switzerland.
OOS designed the Swiss Pavilion at the Dubai Expo. Photo is by Tom Ravenscroft
"The meaning lies in the reflection," explained Christoph Kellenberger, founding partner of OOS.
"The reflection of Switzerland. The reflection of the red carpet. The reflection of all the visitors," he told Dezeen.
Its facade is a giant mirror
Designed by OOS in collaboration with scenography designer Bellprat Partner and landscape architect Lorenz Eugster, the pavilion is a simple cube.
However, it is brought to life by its mirrored facade that has a funnel-shaped indentation facing the large red carpet area for queueing. The facade reflects the red carpet. Photo is by Tom Ravenscroft
"The funnel-shaped mirroring of the front welcomes visitors on a discovery tour from afar," said Kellenberger.
"This not only encourages visitors to reflect on themselves and others but also leads to an examination of the image of Switzerland," he continued.
"The reflection is also intended to bring people into contact with each other and is the translation of the Expo's leitmotiv: Connecting minds, creating the future."
The pavilion contains a fog-filled room
Within the pavilion, visitors walk up a pathway in a...