Opel launches Mokka-e electric car to "change the perception of the brand"
Dezeen promotion: German carmaker Opel has unveiled Mokka-e, which is the first in a new generation of electric cars that aims to redefine the brand by drawing from the bold, sporty designs of its past.
Mokka-e is a fully electric car, which Opel says demonstrates its new design philosophy. It is the first car to feature a redesigned front fascia called Opel Vizor and a fully-digital cockpit called Opel Pure Panel.
"The new Mokka is a head turner and will change the perception of our brand," said Opel CEO Michael Lohscheller. "With the Mokka, we are reinventing Opel and introducing our design of the next decade"
The Mokka-e is the first of a new generation of electric cars by Opel
The car was designed to showcase a new design language that will be rolled out across future Opel cars and innovations. "It shows everything the brand stands for today and in the future: the Mokka is fun, efficient and innovative in all respects," said Lohscheller.
"In addition, it perfectly embodies the Opel brand values ? exciting, approachable, German ? in the most progressive way."
Opel intends for the Mokka-e car to "change the perception" of the brand
The Mokka-e is a compact, five-passenger car, which has been designed to demonstrate Opel's commitment to electric cars as part of a strategic move towards the more sustainable vehicles.
By early 2021, the brand, which is based in Rüsselsheim, Germany, will offer a total of eight electrified ...
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