Recently designed by Unstudio, this futuristic 606m2 OPPO Guangzhou Super Flagship Store is located at Zhengjia Plaza in the Tianhe district of Guangzhou, China.

Description
With its 300m2 new facade, the 606m2 OPPO Guangzhou Super Flagship Store is located at Zhengjia Plaza in the Tianhe district of Guangzhou.
For OPPO, it was essential that the design for the store reflect the philosophy of the brand, while aligning to the company?s existing design ethos. As such, a total brand experience had to be created for the customers that was highly tailored to OPPO.
The aim was to create a design that would become an integral and recognisable part of OPPO?s overall branding and a valued experience that OPPO?s customers will want to engage with and return to. For OPPO customers, existing and new, the newly designed Guangzhou store provides a venue where they can familiarise themselves with – and get excited about ? OPPO?s products. Design concept – Urban Park
Guangzhou is a wonderful mix of a historical and a modern, forward-looking city. The challenge of designing an OPPO store within this city is to develop a contextual reaction and strategy that respects the qualities of the city, while also representing OPPO?s brand values.
With the ambition to create a gathering space that blurs the boundaries between public space and commerce for OPPO?s customers, UNStudio introduced an ?Urban Park? concept. This concept creates an inclusive environment that m...