Otl Aicher exhibition shows how the modernist designer created a new identity for a small German town - architecture and design

Otl Aicher exhibition shows how the modernist designer created a new identity for a small German town



The monochrome graphic system that the late Otl Aicher created for the German town of Isny im Allgäu features in an exhibition at this year's London Design Festival.
Otl Aicher's Isny showcases the graphic identity that the modernist graphic designer and typographer ? best known for creating the Munich Olympics identity in 1972 ? developed for the town around the same time.

Unlike traditional tourist identities of the era, Aicher's designs represented the town's rich alpine landscape in austere black and white ? a radical decision that polarised opinions in the town.
"We've got an alpine town that is known for its outdoor scenery and fantastical outdoor pursuits, yet Aicher represented it entirely in black and white," exhibition curator Patrick Eley told Dezeen.
Since the completion of the project in 1981, the project has "gone through a rollercoaster of acceptance".
Today, Aicher's designs can be seen across Igny ? on flags, buses and signage.  "I think the town has realised that it has a very good bit of design heritage that it wants to hang onto and bring back into the public domain," Eley explained.
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