Panasonic Flagship Store, Hangzhou , Chinese Commercial Building Project, Architecture Images
Panasonic Flagship Store in Hangzhou
23 Nov 2021
Design: Say architects
Location: Hangzhou, China

Panasonic Flagship Store
01 Make a dress out of sunset glow

Say Architects has designed a new concept store for Panasonic, a global leader electronics brand, on Hangzhou Lakeside Pedestrian Street. Panasonic entered the Chinese market in 1987, has been committed to the Chinese market to convey the concept of people-oriented. Say also hopes to take this opportunity to reinterpret the localized expression of international brands in China and create a new landmark building for the Lakeside Pedestrian Street.

02 Visible products
The commercial space of traditional electrical appliances is relatively closed and the facade is usually covered with a large area of advertising and enclosure. And it makes the commercial advertising as the starting point of consumption decisions. However, Say readjusted the facade of the building and opened eight external display windows. These open windows replace the traditional large advertisements and make it easier for visitors to visually touch the brand. The prioritization of the experience feeling brings more vitality to the street and community.

03 Locality

Say regards the whole building as two parts: the lower part is gray bricks rooted in the local area and the upper part is silver plated based on the international area. And there is a natural an...