Very Peri, described by colour company Pantone as "a periwinkle shade of blue," has been named colour of the year for 2022. The purple hue was informed by the rise of the metaverse, as well as the impact of coronavirus lockdowns.
Pantone, the company that sets one of the most widely recognised colour standards, says that the colour marries the "constancy" of traditional blue with the "energy and excitement" of red.
Pantone has selected a shade that wasn't in its existing catalogue as its Color of the Year 2022
"As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,? said Leatrice Eiseman, executive director of Pantone's Color Institute. "Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Pantone 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression."
The colour has been called Very Peri
For the first time this year, the brand decided to create a new shade that wasn't already in its existing catalogue of colours for its colour of the year. To do so, the company blended blue tones with a violet-red.
The resulting Very Peri is similar to colours commonly found in nature, such as lavender flowers and birds with light purple plumage.

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