Pantone selects two shades as its colours of the year for 2021
Ultimate Gray and Illuminating, an "optimistic" hue of yellow, are the two shades that Pantone has named as its colours of the year for 2021.
American colour company Pantone believes that the pairing of shades will help people "fortify themselves with energy, clarity and hope" in a world that's set to face increasing uncertainty.
A bright yellow hue called Illuminating is one of the colours
"The selection of two independent colours highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting," explained Leatrice Eiseman, executive director of the Pantone Color Institute. "Practical and rock-solid but at the same time warming and optimistic, this is a colour combination that gives us resilience and hope," she continued.
"We need to feel encouraged and uplifted, this is essential to the human spirit."
The tumultuous year of 2020 has led other companies to choose similarly affirming shades as their 2021 colours of the year.
A few months ago paint brand Dulux announced theirs as Brave Ground, an earthy beige hue that is supposed to reflect "the strength we can draw from nature, our growing desire to align more with the planet and looking towards the future".
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