Paola Navone rolls out "imperfect" aesthetic in McDonald's stores across France
Italian designer Paola Navone has rolled out a new visual identity for seven McDonald's stores in France, adding clashing prints and pops of colour to their interiors.
Navone's design, which she developed over the course of three years, has already been implemented in stores in Châtellerault, Avignon, Farebersvillers, Gaillard, Sainte Eulalie and Pacé.
The latest McDonald's to undergo an overhaul is situated in Paris' fifth arrondissement, just around the corner from Gare d'Austerlitz train station. Inside, the majority of surfaces are white and covered with oversized grey polka dots.
Laminated tiles from Italian company Abet Laminati ? where Navone has been art director for almost 30 years ? have been applied to the floor, digitally printed to resemble distressed planks of wood. A handful of walls have been painted teal blue to complement the seating banquettes.
This isn't the first time that Paola Navone has collaborated with a major food company ? back in 2015 the designer worked alongside Häagen-Dazs to create a range of edible Christmas calendars, made from indulgent ingredients like white chocolate and dulce de leche.
McDonald's has recently moved into new headquarters in Chicago that were designed by Studio O+A and IA Interior Architects ? measuring 44,600-square-metres, the building includes a Hamburger University where newly hired staff can train and learn more about the 64-year-old fast-food brand.
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