"Tired of the Fog" Try the frogs!" goes the marketing campaign attempting to lure post-Brexit business to Paris' La Défense district, where seven new skyscrapers by architects including French architect Jean Nouvel and British designer Norman Foster are being built in anticipation of an influx of workers from the UK.
The family of skyscrapers was announced by French presidential candidate Emmanuel Macron during a visit to London last week.
Macron said the towers would cater to bankers, academics and researchers who might be forced to decamp from London to the Paris business district following the UK's exit from the European Union.
The seven skyscrapers named Trinity, Alto, M2, Hekla, Sisters, Air 2 and Hermitage will be located in the city's La Défense business district ? where 40 per cent of workers are employed by overseas companies. "Paris La Défense is a turnkey destination with a thriving economic ecosystem in the heart of Europe, offering a level of culture, quality of life and unbeatable dynamism: Essential factors to consider for relocation," said Defacto director Marie-Célie Guillaume of the campaign.
"This campaign unrolls the blue-white-red carpet to thousands of talents and professionals who are now looking for a new European headquarters."
"As regrettable as the United Kingdom's exit from the European Union, we must be pragmatic and assert the strengths of our territory," added Defacto president Patri...