Toronto architecture studio Partisans has used parametric modelling to create an undulating stone storefront for luxury watch brand Rolex.
Partisans' latest application of its digital modelling and fabrication technique resulted in a sculptural facade that wraps the ground floor of a high-rise on Bloor Street in Downtown Toronto.
The flowing lines of the Rolex store's limestone facade emanate from the building's existing architectural features
The studio worked with Italian architect Arturo Tedeschi on the project, which is intended to give the store presence and allow it to stand out from others in the busy shopping district, as well as reflect the high-precision of Rolex timepieces.
Limestone panels affixed to the building's exterior are shaped to echo the forms and textures of the brand's watches. The stone panels are shaped to curve around windows and emulate the brand's watch designs
The material was chosen for its luxurious appearance and longevity, according to Partisans founder Josephson, who said: "Stone is future heritage, it's having a renaissance."
The panels continue the geometry of the existing building features, such as the rigid vertical mullions, but flow into softer shapes that curve around large windows and over the entrance awning.
More stone appears in the boutique's interior. Photo by Robert Lowdon Photography
"Each stone bay was cut according to measurements found through 3D scans of the existing building," said Partisans designer ...