Party live streams Androp music video projected onto flowers - architecture and design

Party live streams Androp music video projected onto flowers



Music: Japanese production studio Party is live streaming its music video for Androp's track Hana onto a bunch of white lilies (+ movie).

Throughout the duration of the live stream, a prerecorded video is projection mapped onto a bunch of white lilies.

The live stream will continue until the flowers die ? something the studio describes as a "digital experience that has a physical limitation".

Having listened to the track ? whose title translates to flower ? the Japanese multidisciplinary studio picked out key themes of light and the passing of time.

"Something made me feel that the concept of passing time was equally as important as themes such as light, mind, flowers and water, which are sung in the lyrics," said director Masashi Kawamura.
Related story: Projection mapping creates changing setting in Superbien's music video for Irma

"That's how we came up with an idea to create a video that keeps on changing as time goes by, by using a real flower and projecting videos onto them and live streaming the installation," he continued. "As the flower wilts, the video will organically change."

Projection mapping involves using software to create animated video projections that are cast onto three-dimensional surfaces.

The technology was also used by Tarek Mawad and Friedrich van Schoor to create a dream-like forest and Microsoft for its RoomAlive project that transforms any room "into an augmented interactive display...
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