Design studio Marcante-Testa used pink clay partitions, copper pipes, and panels of plexiglass to form an "architectural landscape" inside this Milan fashion store.
Formerly host to characterless white surfaces and concrete shelves, Imarika has been redesigned by Turin-based design studio Marcante-Testa to feature bold display fixtures that have "an architectural element and a clear functional identity".

"We received a brief that focused on functions and needs that related to the shop's activity, not visuals or style," the studio's founders, Andrea Marcante and Adelaide Testa, told Dezeen.
"The expression and consideration of material do not interfere with the architectural shell, but instead create an architectural landscape."
The boutique is situated in Milan's Porta Venezia district and over the past 30 years has become a go-to spot for womenswear, recognised for its extensive selection of pieces from emerging fashion designers.
Marcante-Testa has loosely divided the 180 square-metre store with a dusty-pink partition made from clay.

A grooved sideboard made from the same material rests at the bottom, where small accessories can be displayed.
It's joined by a bench that has a peachy velvet seat cushion built in at the end, offering customers a place to sit and comfortably try on shoes.

Plexiglass ledges that appear throughout the space are supported by slim copper poles intermittently wrapped in red cord ? their verticality is ...