Fashion brand Off-White's first store in Milan uses natural materials to add warmth to a paired-back store that has white walls broken by Patagonia granite cabinets.
Located on Via Verri in Milan, the 400-square-metre Off-White store opened in September and will sell menswear, womenswear and homeware. According to the brand, which is led by fashion designer Virgil Abloh, the boutique "embraces earthy yet elegant minimalism".
The menswear floor features green hues
The upstairs floor houses the menswear section, which has a different colour palette to differentiate it from the womenswear section. Floor rugs are evergreen instead of rose and a pale green hue is picked up in the wall niches.
Wooden blocks are used for seating
Wooden and marble blocks and granite plinths show off the brand's accessories, while the men's ready-to-wear is displayed on steel racks.

The final room in the store, which houses Off-White's homeware collection, features silk wallpaper and travertine flooring as well as wooden display stands and wall niches.
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