Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work.
Established in 2003 by the artist's daughter Hattula Moholy-Nagy, The Moholy-Nagy Foundation aims to preserve László Moholy-Nagy's legacy by creating an online archive of his life and works.
In addition to conducting research on the artist and providing viewers with accurate information regarding his art and photography, the organisation also holds online events and exhibitions.
Pentagram has designed a visual identity for The Moholy-Nagy Foundation
Pentagram founder Marina Willer and her team were tasked with designing an "expressive" visual identity and system for the foundation that mirrored Moholy-Nagy's paintings, films and photography ? particularly his photograms, for which he was best known. The style of the artist's photograms ? photographic prints made by laying objects onto photographic paper and exposing it to light ? were used to design a monochrome font.
The new branding reflects Moholy-Nagy's paintings, films and photography
The Pentagram team created typographic forms by hand in their studio from a series of projections formed using light and water, which resulted in "fluid" letterforms that give a sense of movement.
These letters were used to spell out the artist's name, and form the basis of the branding.
The energetic wordmark features ...