Design studio Pentagram has rebranded social media platform Reddit, including rendering the brand's alien mascot, Snoo, in 3D.
Pentagram's New York office sought to create brand materials that captured the website's "utopian ethos", refreshing the logo, mascot and typefaces, as well as the presentation of conversation threads.
Pentagram has refreshed Reddit's visual identity
Led by Pentagram partner Natasha Jen, one major goal of the rebrand was organizing and unifying Reddit's various visual elements, which have grown organically over time.
"A utopian ethos runs throughout the brand, seen in the ways that both its employees and community contribute to the company's visual identity," said Pentagram.
The rebrand includes refreshed typefaces, conversation titles, and a 3D rendering of the website's mascot "Snoo, Reddit's beloved mascot, had been adapted into thousands of iterations. The company's unique terminology, such as 'r/' for subreddits and upvote-downvote mechanisms, contributed to the complexity."
The studio focused the rebrand around four traits it felt define the platform ? "inherently eclectic, positively different, delightfully absurd and genuinely candid".
The Snoo character was rendered in 3D, with emojis created of the character's face
Pentagram brought Snoo into "its next act" by rendering the character in 3D and creating a variety of emojis with different facial expressions.
The alien mascot is a small white ...