A partner at New York agency Pentagram has created the visual identity for an organisation set up to lobby the US government on the controversial tax on menstrual products.
Paula Scher designed the branding for Period Equity, which aims to end sales tax on female hygiene products like tampons and sanitary towels.

"Period Equity is a new organisation that uses the traditional tools of policy and legal advocacy, media strategy and thought leadership to further initiate and advance issues of menstrual access, equity and safety," said a statement.
Campaigners are advocating that tampons and similar products are not luxury items ? a message echoed by the text on Period Equity's marketing materials ? as they are currently classified in the majority of US states.
Exceptions include Minnesota, Maryland, Massachusetts, New Jersey and Pennsylvania, which do not currently tax these types of products.
Oregon, Montana, Delaware, New Hampshire and Alaska have no sale tax anyway, while Illinois, Connecticut and New York moved to abolish tampon tax this year. However, California, Florida, Texas, Washington and Arizona are among the large majority of states that still impose it.

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In the UK, the government pledged to remove the tax on these items earlier this year ? although reportedly little progress has been made ? while countries worldwide are ...