Penthouse of SOM-designed tower transformed into collectible design gallery
Seminal furniture designs by Brazilian modernists sit alongside contemporary art in a shoppable exhibition within the 40th-floor penthouse of a recently-opened San Francisco residential tower by architecture firm SOM.
Travelling French-Lebanese gallery Gabriel & Guillaume has decorated the interior of the penthouse of the new Fifteen Fifty building in bright colours and patterns, and furnished it with a mix of new and mid-century pieces, all of which are for sale as part of the showcase.
Top: An open living space is at the centre of the penthouse. Above: The apartment's office features a sofa by Carlo Hauner and Martin Eisler
The exhibition, which will run through summer 2021, is a collaboration between the gallery, the building's developers Related California and branding agency FrenchCalifornia, which specialises in creating exhibitions within model apartments. The team was tasked with decorating the three-bedroom, three-bathroom penthouse ? with interior architecture designed by Los Angeles firm Marmol Radziner ? to create a scheme that is "livable and approachable".
"We always work to conceptualise and execute spaces that help visitors see that collectible design can be attainable and fun, so this project came very naturally to us," FrenchCalifornia told Dezeen.
The master bedroom features almond green walls and a hand-knotted wool and silk rug by Marguerite le Maire
Pieces on show hail from Italy, France and Brazil, dating from the 1940s to pr...
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