Dezeen Watch Store: the Axcent Pocket Watch by Stockholm collective People People is designed for those who are used to reaching into their pocket for their phone to tell the time (+ slideshow).

Available exclusively to pre-order from Dezeen Watch Store, the Axcent Pocket Watch is the first timepiece by the Stockholm industrial design group, manufactured and marketed via their People Products company.
People People set itself the challenge of updating the traditional pocket watch in the same way that the fashion industry has updated the three-piece suit.

"We noticed that fashion trends leaned more toward well-dressed three-piece suits, but we noticed that there were few accessories that goes in line with this," said Klara Petersén, industrial designer at People People, who led the development of the watch.
Related story: The return of the pocket watch

"We liked the idea of embracing and cherishing the concept of a classic iconic product and to bring it back to life, but in a new improved way," she added. "It's a nice contrast to the complexity of the "smart" watches currently being pushed at us."

The studio decided to make the watch as simple as possible, with a single function, and prioritise design details like the sourcing exactly the right leather for the strap and making sure the watch had the right proportions.
The minimal design is made from stainless steel in two colours ? bronze and grey ? to be l...