PepsiCo launches SodaStream-style drinks dispenser for refillable bottles
PepsiCo has launched a drinks machine for offices and schools, to give its customers an alternative to using single-use plastic.
The machine, which PepsiCo describes as an "integrated hydration platform", is meant to replace a typical vending machine full of individual bottles of fizzy drink.
Instead, users bring their own bottle to fill up from a range of still and carbonated options.
Available as either a floor standing or a counter-top version, the machine won't dispense Pepsi, Gatorade or any of the US beverage company's other well-known brands.
Instead, users pick from a variety of non-branded flavours such as lemon mint and raspberry lime, and customise the sweetness, sugar content, carbonation level and temperature. They can also choose straight filtered water.
The machine seems to build on the principles of SodaStream, the home carbonation product that PepsiCo acquired in August 2018 for US$3.2 billion (£2.5 billion).
It shows PepsiCo responding to two trends: the rise in environmental awareness that is expected to drive consumers away from single-use plastic, and the uptick in health consciousness that has seen fizzy-drink sales drop.
By volume, sales of Pepsi declined by 4.5 per cent and Coke by two per cent in the US in 2017, according to statistics from Beverage Digest.
PepsiCo has a "Beyond the Bottle" strategy in place to address these trends, and the new machine, which comes in countertop and freestanding models, is one facet of that...
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