Peter Saville designs Pornhub Awards to celebrate sexuality without being a cliche
British graphic designer Peter Saville has created a bright orange trophy based on the shape of sex hormones, for this year's Pornhub Awards.
Saville wanted to design an award for video-streaming website Pornhub that celebrated sexuality in a way that wasn't obvious, so he chose to create a form based on the science of sexual attraction.
"The creative challenge was how to design a trophy celebrating sexuality without reiterating the cliched symbolism of erotica," explained Saville.
"I remembered a conversation I had years ago with Suze Randall about the vital importance of 'chemistry' in casting sex scenes ? that thought led me to look into the science of erotic attraction."
The award is coloured orange to match Pornhub's branding, and is formed from pentagon with a protruding wavy antenna stacked on top of a hexagon with an extended leg. Its shape is derived from a combination of the molecular structures of numerous hormones connected to sexual activity.
"Principally I was interested to create a form that references the molecular structure of the main sex hormones including oestrogen and testosterone, but also some of the chemicals that come into play such as serotonin and dopamine," said Saville.
"My intention was to maintain a degree of ambiguity in the final form the award took, with respect to the sexual spectrum so impressively encompassed by the award category line-up."
The awards were fabricated by London creati...
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