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Piccadilly Circus, London
Architecture + Public Realm Design in the British Capital: Historic Lights Refurbishment, England, UK
24 Jan 2017
Piccadilly Lights Renewal
Renewal of the Piccadilly Lights
The iconic Piccadilly Lights owned by Land Securities will undertake the major upgrade from January 2017.

image courtesy Land Securities
The existing screens will be replaced with Europe?s largest single digital screen, which will retain its renowned curved shape, surface area and its ability to have a patchwork appearance.
Advertisers will be able to take advantage of the screen?s ability to rotate between six full-motion sections, which will be shared, while also having the chance to harness brief single-brand takeovers of the complete screen. The new screen is scheduled to switch on in Autumn 2017.

Once the scaffold is installed in front of the current screens, there will be a protective banner covering the site as works progress. This will be used for advertising.
Piccadilly Lights is one of the most prestigious advertising sites in the world and Land Securities are bringing cutting edge technology while staying true to its heritage. The site has kept evolving all the time and technology moves fast so we are bringing the display right up to date for the next decade.
source: Piccadilly Lights Renewal
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