Italian architect Piero Lissoni has used his first year as the art director of Sanlorenzo to rebrand the luxury superyacht company, create its lounges for boat shows, and design a pared-back booth at Art Basel Miami Beach.
Lissoni's booth for Sanlorenzo at the Art Basel collectors' lounge last month was representative of the minimal style he has brought to the 60-year-old Italian shipbuilders since he was appointed to the role in 2018.
Piero Lissoni began his collaboration with Sanlorenzo by working on interiors for the SX-76 yacht model (also main image)
The architect began working with Sanlorenzo when he designed interiors for its SX-76 and SX-88 models the year before. For these boats, he took a similar approach to his furniture, interior and building project ? using simple forms and a strict set of materials. Lissoni was then asked to overhaul and update the brand's overall image, from marketing materials to pop-up spaces at international boating shows.
Lissoni also created the interiors for Sanlorenzo's SX-88 yacht
"[Sanlorenzo] are very good in engineering and the production of bespoke boats that are produced one by one exactly for the customer," he told Dezeen. "But the idea is to combine together design, architecture, communication and art."
His tasks so far have included an exhibition and event production for the celebration of Sanlorenzo's 60th anniversary last year, which took place at one of the company's shipyards.
The Italian architect appl...