Pierre Yovanovitch brightens Villa Noailles gift shop with bold hues
French designer Pierre Yovanovitch has offset salmon-pink and butter-yellow surfaces with cobalt blue decor details to create this striking gift shop at an art centre in southeast France.
The brightly-hued shop is set within Villa Noailles, an arts centre in the provincial commune of Hyères.
Designed in 1923 by French architect Robert Mallet-Stevens, the building comprises of stacked white volumes punctuated with rectangular windows.
It is attached to an unusual "cubist" garden designed by Armenian architect Gabriel Guevrekian, which features greenery-filled box planters arranged in a triangle-shaped grid with pink, blue, and yellow insets. These colours and strong geometric elements became key influences for designer Pierre Yovanovitch, who overhauled the site's shop.
Yovanovitch was selected to complete the project after heading up the judging panel of Design Parade Hyères, an annual three-day festival at Villa Noailles, which centres around a competition for young emerging designers.
Surfaces in the store are now painted salmon pink, butter yellow and peachy orange, contrasting against vivid pops of vermillion red and cobalt blue that have also been introduced.
These shades have also been applied to a series of frames that run down the centre of a peripheral room ? together they form an angular walkway, mimicking the one that leads up the store's entrance.
Shelving has been integrated in-between the frames to openly display purchasable books, lamps, and h...
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