Chinese architecture Studio PIG Design has created a showroom for the Memphis Milano furniture brand in Hangzhou, China, with interiors designed to make customers "feel the atmosphere of Memphis".
Named Ya Space!, the two-storey building was designed to be an exhibition space and furniture showroom for Memphis Milano, which owns the rights to pieces created by the Memphis Group.
PIG Design created the Ya Space! furniture showroom in Hangzhou
The showroom's name, exterior form and interiors were all created to reference the Italian design and architecture group, as well as the city of Memphis.
Its name is a play on the city's nickname Bluff city, which refers to several nearby bluffs ? or cliffs ? on the Mississippi River, as cliff is pronounced as Ya in Cantonese. "Ya Space! not only echoes the nickname of Memphis in China ? Cliff City, but also conveys a surprising feeling that indicates the unexpected sensory experiences Memphis furniture brings to people," PIG Design said.
The showroom has Memphis Group-informed interiors
The idea of a cliff also informed the two-storey building's facades, which are covered in angular, corrugated stainless steel sheets.
A circular doorway cut into the stainless steel facade leads into the showroom, which was created to evoke the style of the Memphis Group.
"We hope that what customers feel in the space is not the ordinary white box exhibition hall but a totally different perception, one that makes the custome...