The 300pyong irregular shaped piece of land in the outskirt of north eastern Seoul simultaneously faces forests and the dense urban conditions. The boundary that faces the city is walled up according to wishes of the client, who is both an avid collector of Pinocchio dolls and artifacts from around the world, and owner of a private kinder-garden. The client had a programmatic vision for a museum and galleries where her Pinocchio collections and related collections and designs could be enjoyed and experienced.  The first building was envisioned as mainly as a Pinocchio doll museum with some seating areas for watching performances. There was a request for an outdoor hall where make shift arena could take place. The second building was to house many other character designs related to Pinocchio, with an emphasis on interactive program and a larger auditorium for movies, concerts and other congregational uses. The third building needed to accommodate a museum shop with a cafeteria, and some workshop space.
Courtesy of Moon Hoon

Architects: Moon Hoon

Location: Junggye-dong, Nowon-gu, Seoul, South Korea

Design Team: Park jeonguk, Kim haeree, Kang changsu, Alisa Silanteva

Area: 478.92 m2

Project Year: 2016

Photographs: Courtesy of Moon Hoon

Client: Lee So young

Site Area: 1807.3 m²

...