Plans to produce the Polestar 0 electric car without creating any carbon emissions is a challenge comparable to putting a man on the moon, according to Fredrika Klarén, the brand's head of sustainability.
The carmaker is aiming to eradicate all CO2 emissions from the entire supply chain of the vehicle, which is due to launch in 2030.
"This is truly a moonshot goal," Klarén told Dezeen.
"Just like JFK, we don't know how to land on the moon but we know that we need to do it," she said, referring to US president Kennedy's 1961 speech that pledged to put a man on the moon within a decade.
"Building the roadmap as we go"
"We're putting the goal out there and then we're building the roadmap as we go along." Polestar will take the next nine years, starting from when the project was first announced this April, to develop the Polestar 0 and its production process so that it generates zero carbon dioxide equivalent (CO2e) emissions.
This forms part of Polestar's wider goal of reaching climate neutrality by 2040.
The electric carmaker, which was founded in 2017 by Volvo and Chinese car brand Geely, has committed to undertaking lifecycle assessments of all new vehicles starting with the Polestar 2 model launched in 2019.
Above: the Polestar 2 is the brand's current electric vehicle. Top: Polestar visualised the emissions associated with its different components in a video made by Wang & Söderström
"We will declare this for all of th...