Electric car brand Polestar has revealed its plan to eradicate all carbon emissions from its production process to create a climate-neutral car by 2030.
Named Polestar 0, the project will focus on eliminating carbon emissions from its production process by 2030 rather than offsetting emissions by tree planting.
"Offsetting is a cop-out," said Polestar CEO Thomas Ingenlath.
"By pushing ourselves to create a completely climate-neutral car, we are forced to reach beyond what is possible today. We will have to question everything, innovate and look to exponential technologies as we design towards zero."
Polestar to eradicate all emissions stemming from production
The company said that a "truly climate-neutral car" was its "moonshot goal", but it could be achieved through innovation, technology advancements and a rethink of its current production techniques.
Upcoming Polestar cars include the Polestar 3 electric performance SUV and the Precept, which began as a design study vehicle and is now slated for production.
Earlier this year, the company unveiled its Snøhetta-designed car factory in Chengdu, China, which is powered entirely by renewable energy to reflect Polestar's goal of becoming climate neutral.
Other recent electric car news includes BMW's announcement that its new electric iX car will feature an interactive soundscape by movie composer Hans Zimmer and Dezeen's reveal of sketches of an electric car design by Thomas Heathe...