Toy company MGA Entertainment has preemptively sued Louis Vuitton in an attempt to prevent the fashion house from taking actions that might impact sales of its slime-filled children's purse Pooey Puitton.
Filed 28 December 2018 in Los Angeles federal court, the lawsuit aims to prevent any potential claims of trademark infringement that Louis Vuitton might have against the plastic, poop-shaped purse.
Instead, it asserts that the product is a "protected parody" of Louis Vuitton's luxury handbags.
Design is similar to Louis Vuitton's Murakami collaboration
The Pooey Puitton plastic purse takes the shape of a poop emoji with a handle and sparkly eyes. It is printed with a colourful, printed monogram, similar to the floral trademark pattern found on Louis Vuitton products, particularly the Spring/Summer 2003 collaboration with Japanese artist Takashi Murakami. Intended as a children's toy, the purse is designed to store "unicorn poop", a glittery toy slime.

The children's toy manufacturer launched the lawsuit in response to a claim that Pooey Puitton's name and image violates the fashion label's intellectual property rights.
But MGA Entertainment asserted that "no reasonable consumer would mistake the Pooey product for a Louis Vuitton handbag", citing the difference in material, price, marketing and stockists.
Poop-shaped bag is a deliberate parody 
According to the toy giant, the product is actually a parody of the luxury fashion b...