PPG Flagship Store, Foshan Province Interior, Guangdong Commercial Project, Architecture Photos
PPG Flagship Storein in Foshan
12 Jul 2021
Architects: Foshan Topway Design
Location: Foshan City, Guangdong Province, China

PPG Flagship Store
Located in Foshan, China, the project is a flagship store of PPG, an American coating brand. The original space was a long, skinny passage that was 3.3 meters in breadth and 26.6 meters in depth, and its left and right sides were confined by the neighboring spaces. It was a big challenge for the designers to conceive a flagship store in such an extremely narrow spatial environment.

As a foreign coating brand, PPG’s target customers in China are upscale housing occupants. This flagship store needed to accommodate a series of home settings such as living room, dining room, bedroom, bathroom and study for customers to experience. However, the existing spatial width was unable to satisfy the scale of normal household spaces. Therefore, the designers borrowed some next-door spare spaces, and then took advantage of the spatial height to stretch the structures up and down and weaken the spatial boundaries. The two box-like volumes were appropriately rotated to further broaden the space, and the twists and turns formed different varying scenes as customers walking around. The design changed the narrowness of the original space through architectural languages, endowed the space with more fluidity and visual extension, and recreated the ...