Premier Tower Development, Melbourne Building, Retail and Apartments, Australian Architecture, Images
Premier Tower in Melbourne
Mixed-Use Development in Victoria, Australia ? design by Elenberg Fraser, Architects
19 Sep 2017
Premier Tower Development
Architects: Elenberg Fraser
Location: Melbourne, Victoria, Australia
Premier Tower Melbourne

This might be the first time you?ve heard us say this but at our new mixed-use project at 134-160 Spencer Street there?s actually less than meets the eye. Well, kind of. It?s true that the responsive approach to precinct regeneration sets a new bar for mixed-use developments. We could even say that this building, which sits directly in front of Southern Cross station ? the first thing people see when arriving ? will anchor the increased westerly shift of the CBD, heralded by the regeneration of Docklands, Fishermen?s Bend and Southbank.
But believe us ? the twists and turns of this new project belie its pure and simple, first principles rationale ? Occam himself would be proud. This project is the culmination of our significant research into how to best work with individual site and climatic constraints, brought together using our new parametric modelling techniques. The complex form ? a vertical cantilever ? is actually the most effective way to redistribute the building?s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements. Art and science" You betcha. For those more...