Presentedby Store Le Bon Marché Paris, Parisian Store, Saint-Germain-des-Près Shopping, French Shop
Presentedby Store at Le Bon Marché Paris
29 Sep 2020
Presentedby Store, Le Bon Marché
Presentedby Store at Famous Parisian department store
Design: External Reference
Location: Saint-Germain-des-Près, 7th arrondissement, Rive Gauche (south of the River Seine), Paris, France

Images: Presentedby
External Reference unveils the new Presentedby store at Le Bon Marché Rive Gauche, the first project of the studio in Paris. External Reference continues its side to side collaboration started in 2017 with Presentedby and will design a new store opening in October in the Dubai Mall and another soon in Mexico City. Presentedby is known to be the premium consignment store amongst luxury sneaker and streetwear-enthusiasts, attracting some of the biggest names in the music, sport and arts industry.
?Paris is one of the main contemporary art centre and it has always been very inspirational for us. Doing this project at Le Bon Marché was a great challenge where we succesfully mixed the Art Déco essence of the building with the experimentation of Presentedby. The result is a square 3D matrix scratched on the wooden surface by data.? says Carmelo Zappulla, founder and director of External Reference.

For the design of Presentedby at Le Bon Marché, External Reference have drawn inspiration from the enthralling aesthetics of the Art Déco building where it is located, in particular fro...