Photo credit: Provencher_Roy
Provencher_Roy has announced its strategic partnership with Havas Montréal as part of the opening of La Maison W in Montréal, a design, branding and architecture studio. The project will create distinct and comprehensive client experiences based on design. La Maison W?s mission is to build iconic brands environments comprising graphic identities, images, words, objects and spaces.

The first La Maison W opened in France as part of the Paris-based W agency, founded by Gilles Deléris and Denis Gancel, and also part of Havas Montréal. La Maison W is based on five areas of expertise: design, branding and architecture, as well as creation of visual and editorial content. Over the years, it has built a portfolio with prestigious brands such as Alpine, Roland-Garros, Barrière, Sofitel, MGallery, SoLegend and Pernod Ricard. Martin Piot, Managing Director of W, oversees the Paris office of La Maison W. The new Montreal office will be managed by Nikolaos Lerakis.?The opening of La Maison W in Montreal is part of our Together strategy to unite, in every Havas Village, all the expertise required to offer integrated services. It will also perfectly dovetail with the dynamic team in Montréal, which is a UNESCO City of Design,? commented Yannick Bolloré, Chairman and Chief Executive Officer, Havas Montréal. Claude Provencher, President of Provencher_Roy, added, ?The partnership with La Maison W is part of our development strategy. This new offer al...