Floating cigarettes and fish-headed jazz players feature in Puma Blue's surreal new music video for track As Is, which is directed by Alice Bloomfield.
The animated music video, which is created in a style of illustration similar to The Simpsons, features a man searching for a past lover in an underwater city.  It is intended as a metaphor for depression.

The video begins at dusk in a cityscape, where a faceless protagonist drops his cigarette on the floor outside a cinema titled Puma Blue. As the sky gets darker, the clouds turn into bubbles and individual cigarettes are shown to float out of a packet in his hand.
The protagonist wanders the empty streets to a jazz bar, which is occupied by three fish-headed jazz players performing to a deserted room with furniture that floats in the air. Upon deciding to leave the bar, he is greeted by a black shadow. The closing frame depicts the protagonist walking by the sea in the dark.

Bloomfield was given creative freedom when conceiving the visual language for As Is. She was inspired by the Instagram account Scenic Simpsons, which features stills of backgrounds and inanimate objects from The Simpsons.
"It is interesting how still and beautiful some of the images are even though they?re in such a bold cartoon style," she explained.
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