Quartz Co Boutique, Montréal Commercial Development, Canadian Interior Architecture Photos
Quartz Co Boutique in Montréal, Quebec
3 Nov 2020
Quartz Co Boutique
Design: Quartz Co., Blanchette Architectes and Rainville Sangaré
Location: Montréal, Québec, Canada

Quartz Co, a company specializing in Canadian-made winter jackets, enlisted Blanchette Architectes, Rainville Sangaré, and A+ to develop its first retail space located at 5445 avenue De Gaspé, in Montréal. The furniture was designed and built by Rainville Sangaré, while Blanchette Architectes was responsible for space design. The two firms worked in conjunction with the marketing team at Quartz Co. as well as the project-management team at A+.

?We see this first space as a sort of laboratory; our goal is to open more Quartz Co. stores around the globe in the coming years,? said Francis Guindon, Director of Global Marketing and Communications at Quartz Co. ?As part of this exercise, we had to take into consideration the new reality of retail, including a multi-channel brand experience, a high-end approach, a showroom-like physical atmosphere, and a personalized-service strategy.?
?At the architectural level, our mandate was to develop a unique universe by focusing on minimalism, timelessness, and innovation,? said Patrick Blanchette, Architect and President of Blanchette Architectes.

On one side of the space is the workshop. Visible from the street, it proudly highlights the fact that the brand?s wares ar...