QYF Boutique by Sun Concepts Office
QYF Boutique is a modernist store located in Wuhan, China, designed in 2021 by Sun Concepts Office.
Description
As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
Sun Concepts Office did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, Sun Concepts Office turned the boutique into a high – end brand.
By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women. The wide range of products in the store requires diverse display designs. Sun Concepts Office works out a simple display solution by leveraging the massive planes.
By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.
QYF is one of the landmark boutiques in Wuhan. Sun Concepts Office focuses on handling the relationship between the space and the regions in its design.
The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making int...
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