Swiss design duo Régis Tosetti and Simon Palmieri have rebranded luxury menswear brand Christopher Raeburn and introduced a new logo that references the company's heritage.
The design is inspired by an air force parachute
The new logo features a circular emblem divided into four segments of white, olive, sand and orange by a black, web-like outline.
It is inspired by the colours and pattern of a 28-inch parachute conventionally used by air forces, and the material Raeburn recycled into garments when he founded his brand a decade ago.
"We're introducing a new logo in recognition of where our brand began ? an iconic, graphic interpretation of a 28-inch parachute used by air forces globally and unique for their colour-blocked construction," explained Raeburn. "White, olive and sand hues allow for camouflage whilst fluoro-orange allows for signalling and detection," he continued.
The brand worked with Régis Tosetti and Simon Palmieri
A "snappier" Raeburn logotype is also presented in all-caps and features a black, sans serif typeface.
The new visual identity ? which sees the company dropping the designer's first name ? was undertaken in collaboration with Régis Tosetti and Simon Palmieri, a Swiss multi-disciplinary art direction and graphic design duo.

"We've worked with Régis Tosetti and Simon Palmieri from the very beginning. Régis and Simon have worked on everything graphic and branding related since the start, so it felt natura...