Design agency Rapt Studio has used curved furnishings and soft colours to create a calming ambience inside the Santa Monica headquarters of lifestyle and wellness brand Goop.
The two-floor HQ measures 55,000 square feet (5,109 square metres) and provides a unified workspace for Goop, which was founded by actress Gwyneth Paltrow. Prior to this team members had been scattered between different buildings.
A corner of the lobby is dominated by a sculptural metal desk
Employees enter the head office via a spacious lobby. One corner of the room is dominated by a custom-made desk made by Los Angeles-based studio Artcrafters.
The desk comprises four bulky metal blocks which are meant to mimic the rounded shape of the letters that feature in Goop's company logo. The headquarters includes a kitchen where staff can test recipes
Curved forms go on to feature in the adjacent waiting area where a pink, crescent-shaped sofa and bench seat perch on a woven circular rug. An oversized white pendant light is suspended overhead, while behind stands a golden wire-frame screen.
The lobby leads through to a sequence of work areas ? this includes a lab for developing new products, a podcast-recording studio and a fashion workshop where designs for Goop's clothing line, G Label, will be drawn up.
There is also a product showroom on-site
A test kitchen finished with jet-black joinery offers a spot for staff to experiment with recipes and film cooking tutorials for Goop's YouTube channel.
There is a...