Dezeen attracted record audiences in 2020 with unique website visitors up 16 per cent, social media followers up 17 per cent and newsletter subscribers up 11 per cent.
As Dezeen enters its 15th year, this means that we have achieved audience growth every year since we launched in 2006.
A huge thank-you to all our readers and subscribers for helping us achieve our best-ever stats in such a difficult year! Our office (above) remained empty for most of 2020 as the team worked from home.
VDF and pandemic coverage drove audience growth
Last year, our coverage of the coronavirus pandemic helped us attract new readers with traffic up around 20 per cent compared to 2019 in the spring.
Standout content we published during 2020 included Virtual Design Festival, the world's first-ever online design festival, which brought the design world together during the early days of the pandemic and attracted 1.75 million page views and two million video plays. Five awards
The year ended with Dezeen winning five awards. Three of these were for Virtual Design Festival with our Dezeen Day conference scooping another and founder Marcus Fairs winning the digital leadership prize at IBP's annual journalism awards ceremony.
Website traffic
Unique visitors ("users" in Google Analytics parlance) to the Dezeen website grew 17 per cent to 32.1 million. Page views grew to 110 million and sessions were up nine per cent to 61 million.
Last year also saw our best-ever month for traffic, with 3.65 mi...