Creative agency Red Antler has designed a series of pragmatic emergency kits filled with first aid items, whistles and long-lasting food supplies.
Called Judy, the "no-nonsense" ready kits are designed to provide families with the supplies they need to ensure they are prepared for any emergency situations.
The aim was to not only offer an organised emergency kit, but to create a visually appealing product that people would want to see in their homes.

The kits come in four versions ? a starter kit for one person in the form of a bumbag, two different-sized backpacks for two or four people, or a plastic box for four people.
Each pack includes a series of multifunctional essentials, such as duct tape, batteries, a phone charger, a torch and a first aid kit. Other items include a biohazard bag, a dust mask, gloves and emergency drinking water and food with a five-year shelf life.

The design team ? headed by Simon Huck and Jenna Navisky ? set out to create a brand identity that was straightforward and utilitarian without compromising on character.
They approached each element of the project, including the name, visual identity, industrial design and photography, from a "use-case point of view".
Instead of opting for the recognised safety colour of red, they chose a similar shade dubbed "alert orange" that would be attention grabbing but not alarming.

They paired this with the "comforting" name of Judy and simple, textbook-inspired illus...