It is designed by 100architects, The Red Planet is a public space intervention designed to foster interactions, attract customers and enhance the experience in the privately-owned public space within an open-air Retail Street. Life Hub @ Daning, a 250,000 sqm mixed-use development with 110,000 sqm shopping mall, is one of the hottest shopping centers in Shanghai, due to its condition of the open-air retail street.
Photography: Amey Kandalgaonkar
From the very beginning, the marketing team of Life Hub @ Daning insisted on creating something IMAGINATIVE, INSPIRATIONAL & INNOVATIVE. Something unexpected beyond any typical decorative installation, that would attract kids and adults alike to come and use it, rather than pass by and observe it. An intervention that, by itself, would turn a circulation area into a ?SPACE? to stop & stay, where their customers could bring their kids and families and spend some quality time interacting with other kids and families. Photography: Amey Kandalgaonkar
Our proposal arose from a SURREAL approach, from the intention of breaking the conventional rules of perception, of what is already conceived as reality, in order to trigger kids? imagination and creativity as well as immersing them in a colorful experience. An unexpected place for passersby.
Photography: Amey Kandalgaonkar
The Red Planet features a bubbling basketball field which serves as a surreal playground, rather than a typical basketball field, providing an artificial topogra...