Fashion brand Diesel has debuted a retail design concept at its store in the Miami Design District, featuring raw metal surfaces and a red lacquered spiral staircase.
Designed under the creative direction of Glenn Martens, who joined the brand in 2020, the industrial-style store is intended to reflect "the brand's signature bold attitude".
Diesel's new store in Miami Design District debuts an industrial-style retail concept
"Envisioned as a fresh, powerful expression of Diesel's design edge and identity, the store is anchored by a glass facade framed in signature Diesel red with the brand's red-and-white Biscotto logo," said the design team.
Red was also applied selectively to interior elements, including a statement spiral staircase and a wall behind at the back of the store. The store's focal point is a red lacquered-metal spiral staircase
The helical lacquered-metal form has solid balustrades and steps with a diamond-plate texture for added grip.
It leads up to a second level where another red wall with floating shelves is used for product displays.
The staircase has solid balustrades and steps with diamond-plate texture for added grip
Across the two floors, the 1,900-square-foot (177-square-metre) store presents the full Diesel collection.
Bags, shoes, accessories and fragrances are presented on the lower level, while areas dedicated to denim, ready-to-wear apparel and footwear can be found upstairs.
The upper level also has a red display wall that s...