A savings-driven redesign of the iconic, triangular Toblerone chocolate bar has not gone down well with the British public.
Toblerone manufacturer Mondelez International levelled some of the bar's signature peaks in the update, which has hit store shelves in the UK.
The US-based confectionary company had earlier stated it would be changing the size of the bars in order to avoid raising the price.
The Toblerone redesign has levelled some of the chocolate bar's signature peaks
Public reaction has not been kind to the Toblerone redesign, which altered a product so recognisable it features among the 999 objects in Phaidon's book of Design Classics.
Twitter users dubbed the new-look, widely spaced bar "wrong" and "austerity Toblerone". #Toblerone quickly became the social platform's second-highest trending hashtag after #Election2016 ? the umbrella for discussion about today's US presidential election.

Meanwhile, top news in the UK... #Toblerone triangle trump #ElectionDay pic.twitter.com/GOwW6FQOo9
? Ulrich J van Vuuren (@UlrichJvV) November 8, 2016

Mondelez International had initially signalled the change to Toblerone's shape in a Facebook post back on 15 October 2016.
It said it would be changing the size of its UK bars to compensate for higher ingredient costs and that the change would enable Toblerone to remain affordable.
"We always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing ...