Renasant Bank – Shell + Interiors | brg3s Architects
Designed by brg3s Architects, Union Avenue is dominated by retail developments with asphalt parking areas separating Renasant Bank facades from the street. The design challenges this trend by bringing the building forward interrupting the ubiquitous line of parked automobiles. This urban design approach provides enhanced visibility for the retail center?s tenants and provides pedestrian amenities along with a typically car-centric corridor. Vehicular parking is provided on the north side of the building where primary entrances to each tenant are located.
Photography: Chad Mellon
With the migration of many smaller services easily offered via a web or mobile app, the physical bank storefront has shifted to a more personal range of priorities. The interior has been designed as multi-purpose space in order to service a variety of needs, ranging from digital banking to personal financial advice from a universal banker. Universal bankers are expected to walk their clients through every step of the process which aids in stronger customer relationships. Photography: Chad Mellon
With the changing face of the banking process, we also developed a daily client relations strategy for universal bankers to employ. Bankers can have three steps through which to lead their clients: Engaging, Transacting, and Consulting. In the Engage process, the Universal banker is expected to greet clients, triage their needs and provide an interactive waiting experience. For the Transact step, the banker ...
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