Room dividers composed of hollow terracotta bricks frame the products within this home decor showroom in the northwestern Indian city of Amritsar.
Designed by New Delhi-based studio Renesa, the 1,300-square-foot showroom belongs to homeware brand Rustickona.

The brand, who has named the showroom The Terramater, wanted a retail space that felt homely and welcoming ? a contrast to the space's raw concrete walls, floors and monolithic display plinths.
To foster a sense of familiarity amongst customers, Renesa inserted a series of walls made of hollow red blocks called Jali bricks, a material typically used in the construction of buildings in India.

Each decorative brick is perforated with a grid of square and circular holes that allow light to filter through the space. The holes also allow the transmission of air throughout the showroom and help to lower the temperature during the warm summer months.

The brick walls have been carefully arranged to form a series of smaller, more intimate display and exhibition areas for the brand's furniture, lighting and decorative objects.
Some of the brick walls cut through the showroom diagonally, while others are curved to create alcoves.

"The project experiments with the very idea of space, pushing the boundary of the showroom to act as a gallery where the sculptures and the products become a part of the design," the studio explained.
"It allows the customers to interact with the products through the various pockets cre...