Stockholm 2016: Lotta Agaton of Swedish interiors magazine Residence has curated a selection of products by Note Design Studio for an exhibition of styled scenes at Stockholm's ArkDes architecture museum.

As winners of Residence Magazine's Designer of the Year 2015 award, Stockholm-based Note Design Studio's work was used to highlight the growing importance of styled images for communicating design to consumers.

"Today, it is almost impossible for a designer or company to launch a new piece of furniture without a well-styled image," said Agaton, who acts as Residence's creative director and is considered one of Sweden's leading stylists.

"It has become so essential that it is now a part of the designer's creative process. A piece of furniture or a project is not complete until it has been depicted in an image," she added.
Agaton's thoughts echo those of designer Jasper Morrison, who told Dezeen at Stockholm Furniture Fair that too many furniture brands don't understand the importance of good photographic styling and would benefit from hiring designers as art directors.

"The way in which we consume images has changed greatly in recent years, primarily through social media, and this has affected how we package and sell furniture," added Agaton.

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