Dezeen promotion: a digital mobile made up of gently moving fish is the winning design in the Dezeen and Samsung competition to create Ambient Mode graphics for the brand's QLED TV.
Kinetic Decor ? designed by Matthew Cockerill, Stephen Waller and Peter Hälldahl, of London- and Aarhus-based Swift Creatives ? saw off competition from four other shortlisted entries in the Dezeen x Samsung TV Ambient Mode design competition.
The contest asked entrants to create a visual experience that displays when the QLED TV is not in use.
Swift Creatives' design involves a digital version of a traditional mobile, with each suspended fish able to rotate just like in real life.
However it also boasts a range of features not possible in the physical world. The fish can change colour to suit to their environment and react to changes in lighting, by moving faster or slower.
The design also takes advantage of the TV's motion sensor ? if someone approaches the screen, the fish's shadows will be startled and swim away.
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