Dutch designer Richard Hutten has enlisted nine leading designers, architects and artists from the Netherlands, including himself, to create an eclectic collection of rugs.
Freedom is a collection of nine rugs produced for Carpet Sign, a manufacturer that makes rugs using robotic tufting machines in Asten, the Netherlands.
The limited-edition collection will debut at Milan design week, which kicks off next week.
Joep van Lieshout from Atelier van Lieshout in his studio with the Rats Are Us rug
"Since Carpet Sign is a Dutch company, we decided to do the first collection with Dutch designers," explained Hutten to Dezeen.
"What I was looking for was a diverse group of creatives. I asked not only product designers, but a balanced group working in differed fields, including a graphic designer, architects and an artist." Tropical Tapestry by Jólan van der Wiel with the designer in his studio
Hutten chose creatives from a range of disciplines, including artist Joep van Lieshout, industrial designer Sabine Marcelis and graphic designer Irma Boom.
To launch the rugs, each of these creatives and their rugs were captured by photographer Thijs Wolzak in their homes or studios. These pictures will go on show in Milan with the rugs themselves at Alcova's space in a former panettone factory on Via Popoli Uniti.
Studio Makkink & Bey's team are shown with the QR rug
"They all have a strong vision, and that was what I was looking for in this collection,"...