Emirati studio Roar has announced it is expanding its architecture and interior design business to the metaverse, where it has purchased land for its new showroom.
Roar has bought two plots of digital land in the 3D virtual world Decentraland and intends to turn them into Roar Meta Space ? a studio to design and develop property for the virtual environment.
It sees the Roar Meta Space housing a commercial art gallery, a furniture showroom and store, a creative and business event space and an "experimental hotel of the future".
Metaverse "not a passing fad", says Roar founder
The studio's founder and creative director Pallavi Dean said it was "vital that Roar puts a flag in the ground in the metaverse".
"The metaverse is clearly a lasting commercial phenomenon, not a passing fad, so we want ? and need ? to be there," said Dean. "We're already in advanced discussions with several clients about really exciting projects." Roar's studio in the metaverse will design and develop virtual property
Expounding on her vision for the metaverse, Dean said that the metaverse had the advantage of removing two main barriers to creativity in architecture: safety regulations and budget.
However, she plans to employ restraint, as she believes that successful design in the metaverse will be "relatable instead of ultra-futuristic or sci-fi".
Meta Space an extension of designing with AR and VR
Dean also encouraged architects and designer...